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Kenny B
@kennyblumensche
Creative Strategist and Direct Response Copywriter
Ireland
German, English
About me
I possess excellent creative leadership, business acumen, and artistic talent leveraged to deliver quality and award-winning results. I have a unique blended skillset, such as multi-market experience in Asia, EU and North America as well as T-Shaped creative leadership expertise with a deep knowledge on campaign ideation, data insight, strategy and product development.
Portfolio: www.kennyblumenschein.com
Password: KennyBlumenschein
Skills
Kenny B
Offline •
Average response time: 1 hour
See my services
Social Media Strategy
I will create high converting ad copy and creative strategy for dtc
Work experience
Freelance Creative Strategist & Copywriter
Allianz • Freelance
Oct 2024 - Present • 1 yr 7 mos
Working with brands across DTC, tech and services to develop high-converting creative concepts and messaging. Recent work includes leading creative strategy and copy development for Allianz, translating complex insurance products into clear, performance-driven campaigns. I own the full process from research and competitor analysis to strategy, concept development, scripts, and iteration based on results. Comfortable working independently or embedded within internal teams.
Creative Strategist, Greater China Region
Meta • Full-time
Jun 2017 - Mar 2020 • 2 yrs 9 mos
Creative Strategy & Copywriting for Meta (Facebook / Instagram Ads) Led the development of performance-driven creative for Meta campaigns across multiple markets, focusing on direct response and conversion. Worked hands-on from research to execution: analyzing competitor ads, identifying winning patterns, and turning insights into scalable concepts and scripts. Created high-performing hooks, angles, and full-funnel messaging tailored to different audiences and stages. Collaborated closely with internal teams and production to bring concepts to life, while continuously iterating based on performance data. Experience includes simplifying complex products into clear, compelling messaging and building creative systems that consistently generate new testable ideas.
Executive Creative Director Copywriting, Digital & Content
Ogilvy • Full-time
Apr 2015 - May 2017 • 2 yrs 1 mo
Led creative direction and copy across integrated campaigns, digital platforms, and content ecosystems for global brands. Oversaw the development of brand positioning, messaging frameworks, and campaign ideas from concept to execution. Worked closely with strategy, design, and production teams to deliver cohesive, high-impact work across channels. Strong focus on combining brand storytelling with performance thinking. Built ideas that not only stand out creatively but also drive measurable business results. Managed and mentored creative teams while staying hands-on in concept development, copywriting, and creative strategy. Experience spans multiple markets including Europe, North America, and APAC, working with complex products and translating them into clear, compelling communication.
