Keren-Franklin

B2B Sales Closer

England Rugby • Freelance

Jan 2023 - Present • 3 yrs 4 mos

As a B2B Sales Closer, I worked directly with business owners and sales teams to convert qualified leads into paying clients through structured, high-impact sales conversations. My role focused on managing the final and most critical stage of the sales process—turning interest and intent into committed purchases while ensuring a smooth and professional client experience. I specialized in high-ticket sales conversations where understanding client pain points, business goals, and decision-making factors was essential. By actively listening and asking targeted discovery questions, I was able to align solutions with client needs and present offers in a clear, value-driven way that increased closing probability. A key part of my work involved handling objections confidently and strategically. I addressed concerns related to pricing, timing, competition, and trust by reframing value and reinforcing outcomes. This allowed me to maintain control of the sales conversation while building credibility and trust with prospects. I also collaborated closely with lead generation and SDR teams to ensure smooth lead flow and qualification standards. By working only with warm and pre-qualified leads, I maximized efficiency and focused my efforts on high-intent prospects with strong conversion potential. In addition, I managed CRM systems to track deal progress, follow-ups, and client interactions, ensuring no opportunity was missed. I maintained consistent communication throughout the sales cycle, improving engagement rates and reducing drop-offs between initial interest and final purchase. Beyond closing deals, I focused heavily on relationship building and long-term client value. Many of the clients I engaged with required consultative selling approaches, where trust and positioning were more important than aggressive selling. This helped me build lasting business relationships and contribute to repeat business opportunities. Overall, my experience strengthened my expertise

Sales Development Representative (SDR)

PerfumeA2Z • Full-time

Feb 2022 - Present • 4 yrs 3 mos

As a Sales Development Representative, I played a key role in driving the front-end of the B2B sales process by identifying, engaging, and qualifying potential business clients. My primary responsibility was to generate high-quality leads through structured outbound outreach campaigns, including cold emails, cold calls, and LinkedIn prospecting. I worked closely with the sales and marketing teams to understand the ideal customer profile and tailor messaging strategies that would resonate with decision-makers across different industries. By researching prospects and understanding their business needs, I was able to initiate meaningful conversations that moved leads further down the sales funnel. A major part of my role involved managing and maintaining CRM systems to ensure accurate tracking of all leads, interactions, and follow-ups. I consistently monitored pipeline activity to prioritize high-intent prospects and ensure timely engagement, reducing drop-offs and improving conversion potential. I was also responsible for booking qualified appointments for senior sales closers, ensuring that each lead handed over met the required criteria for conversion. This required strong communication skills, attention to detail, and the ability to effectively handle objections while maintaining a professional and persuasive tone. Throughout my role, I focused on building trust with prospects, understanding their pain points, and positioning solutions in a way that aligned with their business goals. I contributed to improving lead quality, increasing appointment show rates, and supporting overall revenue growth through consistent pipeline development. Additionally, I continuously refined outreach strategies based on performance metrics, improving response rates and optimizing engagement across different channels. My experience in this role strengthened my expertise in B2B sales processes, client acquisition, and strategic communication, strong foundation for high-ticket sale