Kevin blak

Portrait Photography Zenfolio Store Setup & Print Sales Optimization

Feb 2022 - Present • 4 yrs 3 mos

Worked with a portrait photography brand that had strong visuals but zero print sales due to poor store setup and lack of sales flow. Configured and optimized the Zenfolio store, including product categories, pricing structure, and print fulfillment integration. Designed a simplified purchase journey so clients could easily select, preview, and order prints without confusion. Added upsell strategies such as bundled packages, featured collections, and limited-time offers directly within the gallery experience. Implemented automated email triggers for abandoned carts and post-session follow-ups to drive repeat purchases. Result: Turned an inactive store into a consistent revenue stream, generating recurring print sales within the first month.

Wedding Photographer Website Optimization for Higher Booking Rate

Jun 2021 - Present • 4 yrs 11 mos

Redesigned and optimized a Zenfolio website for a wedding photographer struggling with low inquiry rates despite consistent traffic. The existing site lacked clear structure, slow loading galleries, and no defined booking flow. I rebuilt the site with a conversion-first layout, focusing on clean gallery organization, fast-loading image delivery, and mobile responsiveness. Created a high-impact homepage with clear positioning, strong call-to-actions, and optimized portfolio sections to guide visitors toward booking. Integrated inquiry forms with automated email responses to ensure no lead was missed. Structured packages and pricing pages to reduce friction and eliminate unnecessary back-and-forth with prospects. Also implemented SEO improvements including optimized page titles, image alt text, and keyword targeting to improve organic visibility. Result: Increased inquiry rate by over 60% within 6 weeks and significantly reduced response time through automation.

Full Zenfolio Website Build for New Photography Brand Launch

Feb 2024 - Mar 2025 • 1 yr 1 mo

Optimized an existing Zenfolio website suffering from slow load times, poor navigation, and high bounce rates. Conducted a full audit of the site and identified issues affecting performance, including oversized images, unstructured galleries, and lack of user flow. Compressed and optimized images without compromising quality, reorganized galleries for easier navigation, and improved overall site speed. Redesigned key pages to guide users toward inquiries and bookings, reducing confusion and drop-offs. Implemented automation for faster response to inquiries and improved client communication workflow. Result: Reduced bounce rate significantly and improved user engagement, leading to more inquiries and better client experience.