Khach

Founder and CEO

Funderce

May 2021 - Present • 5 yrs

Established a marketing consultancy specializing in crowdfunding strategy, pre-launch mentorship, and conversion rate optimization for Kickstarter/Indiegogo campaigns and Shopify stores. Key Achievements: ✔️ Mentored/consulted crowdfunding clients from 33 countries with $5M+ in total funding ✔️ Completed 1500+ hours of marketing strategy consulting ✔️ Fully managed the Pupsule crowdfunding campaign on Kickstarter and Indiegogo. Led a dedicated team of 8 experts in Ads, Influencer Marketing, Digital PR, Copywriting, Graphic Design, Video, and Sales. Pupsule: World's Only All-In-One Solution To Pet Waste • 251K raised in total • 3,031 backers with $81 average order value • 3,140% funded of initial goal Current Services: Crowdfunding (Kickstarter/Indiegogo) • Crowdfunding strategy: Tailored 1-on-1 consultations on product launch strategy for Kickstarter and Indiegogo, product validation, audience building, launch and post-funding growth. • Pre-launch mentorship: Step-by-step guidance for marketing teams to plan, prepare, and launch successfully (strict criteria applies) E-commerce: • Shopify CRO: One-time optimization for stores with $10K+ monthly sales • Conversion audits: Expert recommendations to convert more leads and sales based on conversion principles and your data. • Marketing strategy: Customer acquisition, retention, funnel optimization Other Services: • Meta ads strategy: Tracking setup, campaign structure, targeting, ad testing, scaling • Email marketing strategy: Lead capture, nurturing, sequences, automations, deliverability

Crowdfunding Strategist and CRO Expert

Fiverr Pro • Freelance

May 2020 - Present • 6 yrs

Launched independent consulting practice on Fiverr, providing crowdfunding strategy, e-commerce marketing, and conversion optimization services to clients worldwide through Fiverr platform. Key Achievements: • Achieved Vetted Pro status on Fiverr Pro (top 1% of sellers with verified expertise) • Earned Top Rated Seller status • Served 600+ clients across crowdfunding campaigns and e-commerce stores • Received 400+ client reviews with 4.98/5.0 average • Established foundation for Funderce business model and service offerings Services Provided: • Crowdfunding strategy consulting for Kickstarter and Indiegogo campaigns • E-commerce marketing strategy and conversion audits • Shopify conversion rate optimization (CRO) • Meta Ads strategy • Email marketing strategy

Project Manager / Crowdfunding Campaign Manager

TCF • Full-time

Apr 2019 - Dec 2019 • 8 mos

Fully managed five Kickstarter and Indiegogo campaigns reaching $4M in total funding with 100% success rate. Led dedicated teams of 17 experts across Facebook Ads, Google Ads, Growth Hacking, Email Marketing, Digital PR, SMM, SEO, Influencer Marketing, Chatbot Marketing, Cross-promotions, Sales, Support, Copywriting, and Graphic Design. Notable Campaigns: VEZO 360 - First 4K 360° Smart Dash Cam: • $1.95M raised • 7,609 backers, $256 average order value • 7,790% funded • Crossed $1M on Indiegogo InDemand with 1400% ROI in 60 days Cubbit - Private Cloud You Only Pay Once: • $1.23M raised • 3,539 backers, $339 average order value • 2,195% funded PomaBrush - Minimalist Silicone Electric Toothbrush: • $669K raised • 4,163 backers, $157 average order value • 3,348% funded Responsibilities: • Campaign management: Led dedicated cross-functional teams, maintained budgets, defined rewards structure, discounts, refund policies, updated clients on performance • Multi-channel optimization: Orchestrated and analyzed performance across 10+ channels to identify highest-ROI sources and reallocate budget in real-time • Traffic acquisition: Drove highly-targeted traffic from ads, backer communities, top media outlets, Facebook, Instagram, YouTube and TikTok influencer pages, Product Hunt, referral marketing, email, referral, cross-promotions, Product Hunt, SEO and organic social media • Growth hacking: Implemented A/B tests and experiments across all channels to discover and scale winning strategies • Data-driven decisions: Analyzed conversion rates, AOV, ROAS, and channel metrics daily to optimize performance and budget allocation • Technical setup: Managed landing pages, campaign pages, email marketing, referral marketing, Cloudflare, Google Analytics, Facebook Pixel, Conversions API • Content production: Owned full creative process including budgeting, casting, storyboards, photo shoots, video filming (including inside Boeing 737), post-production