Khafilah Aremu

Freelance Website & Landing Page Designer

Self employed / Freelance • Self-employed

Mar 2025 - Present • 1 yr 6 mos

As a freelance website and landing page designer, I help small businesses, entrepreneurs, coaches, and startups build a strong online presence through custom Wix website design and WordPress development. I manage the full project lifecycle — from consultation and wireframing to launch and post-delivery support — ensuring every website reflects the client's brand while being built to perform. My core focus is Wix website design, where I create clean, modern, mobile-responsive websites tailored to each client's industry and goals. I handle layout structure, color and typography, image placement, navigation flow, and page speed so visitors get a smooth experience from the moment they land. For clients needing more flexibility, I also design on WordPress, adapting my process to fit the platform. A major part of my work is landing page design: building pages made specifically to convert traffic into leads, bookings, or sales. This includes clear messaging hierarchy, strong call-to-action placement, trust-building elements like testimonials, and mobile-first layouts. I approach every landing page with a conversion-first mindset, not just aesthetics. I also handle technical setup, domain connection, basic on-page SEO, contact form integration, and booking or e-commerce functionality where needed. I communicate closely with clients, translating their goals into functional, polished websites, and provide guidance so they feel confident managing their site after launch.

Website Design & Optimization Specialist

Wix • Full-time

Oct 2024 - Present • 1 yr 11 mos

As a Website Design & Optimization Specialist, I focus primarily on building and refining websites using Wix, helping businesses launch sites that look professional and perform efficiently. My work centers on transforming ideas and rough concepts into fully functional, visually polished Wix websites that align with each client's brand and business goals. Beyond initial design, a major part of my role involves optimization, improving page load speed, streamlining navigation, and refining layouts to reduce friction for visitors. I audit existing Wix sites to identify weak points in structure, mobile responsiveness, and user flow, then rebuild or adjust them to improve both usability and conversion rates. This includes optimizing image sizes, simplifying menus, and ensuring every page loads cleanly across devices. I also handle on-page SEO fundamentals within Wix, meta titles, descriptions, alt text, and clean URL structures — to help client websites perform better in search results. For e-commerce clients, I set up and optimize Wix stores, ensuring smooth checkout flows, clear product presentation, and mobile-friendly shopping experiences. While Wix is my primary platform, I bring the same design and optimization approach to WordPress and Hostinger projects when clients require those platforms specifically, adapting my process without compromising on quality or performance. Every project I take on is approached with one goal in mind: a website that doesn't just look good, but works fast, clear, and built to keep visitors engaged.