k
khrapchen

Irina K

@khrapchen

Marketing Content Strategist

Spain
English, Russian
About me
I am a Marketing & Content Leader with 10+ years of experience driving brand growth and boosting audience engagement for media and entertainment. I specialize in short-form video strategy, scaling digital audiences to over 2.5B views, and streamlining creative workflows using AI tools. I blend storytelling with measurable results to help companies grow smarter and faster.... Read more

Skills

k
khrapchen
Irina K
Offline • 

See my services

AI Avatar Design
I will design ai influencer model for product ad creative and ecommerce brand
From$10 / projectMore details

Work experience

Sberbank

Head of Content Project

Sberbank • Full-time

Mar 2017 - Oct 2018 • 1 yr 7 mos

Redesigned content strategy leading to a 50% increase in media metrics. Launched the SberCat campaign, gaining 10M users and a Silver Effie Award. Rolled out Stories within the Sberbank app to 80M MAUs to boost sales.