Kim Aisha

Targeted Influencer Research & Outreach List Creation

Influencer Marketing Factory • Part-time

Nov 2025 - Present • 6 mos

This project involved building a highly targeted Instagram influencer research database for an e-commerce brand preparing for a product launch campaign. The client needed a verified list of niche-specific influencers with active audiences, real engagement, and direct contact information for outreach. Their previous campaigns failed due to poor influencer targeting, fake engagement accounts, and lack of organized contact tracking. I conducted deep influencer research using advanced filtering tools and manual validation methods. Each influencer was vetted based on: • Audience demographics (country, age, gender) • Engagement rate and content quality • Authenticity score and follower growth trends • Brand alignment and niche relevance • Public or verified email availability The final deliverable was a structured spreadsheet including profile links, profile names, email addresses, follower count, engagement rate, country, and content niche — ready for immediate outreach. Results & Impact: • 250+ verified influencers curated • 90% email verification accuracy • Reduced outreach time by 60% • Improved response rate by 35% • Higher campaign ROI due to precise targeting The client successfully used the list for partnership outreach and affiliate collaborations, leading to strong creator relationships and measurable campaign growth.