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Digital Marketing Specialist (Freelance)
Self Employed
Jan 2022 - Present • 4 yrs 7 mos
1. Planned, launched, and optimized Google Ads campaigns for businesses across multiple industries. 2. Managed Facebook, Instagram, and X (Twitter) advertising campaigns to increase sales and leads. 3. Conducted keyword research and audience targeting to improve campaign performance. 4. Set up Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking. 5. Optimized PPC campaigns to maximize ROI while reducing cost per click (CPC). 6. Created remarketing campaigns and Performance Max campaigns for eCommerce and service businesses.