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kirtandbhatt

Kirtan B

@kirtandbhatt

Digital Analytics and Measurement Specialist

India
English, Hindi
About me
I'm a Digital Analytics & MarTech Specialist with expertise in Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Facebook Conversions API (CAPI), Google Ads Conversion Tracking, Server-Side GTM (Stape), AppsFlyer, Adjust, BigQuery, and SQL. I've built end-to-end tracking for brands like StayVista, VIP Shaadi, and HDFC ERGO, implementing 100+ tracking events across web and apps. I help businesses achieve accurate attribution, reliable analytics, and conversion tracking that improves reporting and ad performance. ... Read more

Skills

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kirtandbhatt
Kirtan B
Offline • 
Average response time: 1 hour

See my services

Setup
I will fix or setup google analytics 4 ga4 GTM meta gads
From$15 / projectMore details

Work experience

Head of MarTech

Marketing • Full-time

May 2025 - Present • 1 yr 3 mos

Designed 100+ events across GA4, GTM, Meta, Netcore, AppsFlyer and Adjust, owning tracking strategy end to end Built server-side GTM (Stape), Measurement Protocol (app + web), and Google Tag Gateway — lifting conversion tracking by 2.5% Integrated Meta CAPI, AppsFlyer, Adjust and Netcore with proper server-side event deduplication Built a Cloud Run pipeline uploading 1 crore+ hashed first-party records to Meta and Google for audience matching Created 5 dashboards and 5+ complex BigQuery queries for monthly performance analysis Solved cross-platform attribution and discrepancy issues, reconciling conflicting conversion counts into one reliable view Led a team of 6 (4 interns, 2 employees) and managed client communication end to end