Kirsten K

Founder and On-Camera Spokesperson

Conceivable • Full-time

Jan 2018 - Present • 8 yrs 9 mos

Founder and CEO of an AI-native women's health platform covering period health, fertility, pregnancy, postpartum and menopause. I am the face of the company. I write and film the content, appear in the product, do the press and podcast interviews, and speak on stage. The part that matters if you are hiring me to make video: I have run paid and organic acquisition across TikTok, Instagram, email and e-commerce, with Klaviyo, Shopify and GA4 underneath it. I read the numbers on my own content every week. When I write you a hook I am writing it against what actually converted, not against what sounded good in a meeting. I also built the content system that produces up to a hundred pieces a day, so I understand volume, consistency and why most creator content falls apart at scale. Recognition includes Healthline Best Fertility Apps, Entrepreneur magazine Women to Watch in Tech, and a Women Who Tech feature.

UGC Creator and Social Video Producer

Self Employed • Self-employed

Jan 2015 - Present • 11 yrs 9 mos

I write, shoot, edit and deliver short form video for health, wellness, beauty and consumer brands. I built an audience of more than 390,000 followers across two TikTok accounts talking about periods, fertility, perimenopause and menopause, with ten videos past a million views, two of them past four million, and 5.87 million likes in total. I did that by making a subject most people avoid genuinely funny, without losing the clinical accuracy underneath it. What that means for a brand hiring me: I know how to write a hook that survives the first two seconds, I know what makes someone watch to the end, and I know which version of a line is going to get your ad rejected. I deliver talking head UGC, problem and solution narratives, unboxing and demo, testimonial, founder style direct address, and voiceover with or without my face on camera. Multiple hook variants from a single shoot. Scripts from your brief or written from scratch. Vertical 9:16 as standard, plus 1:1 and 4:5 on request. Edited with captions, or raw footage delivered. I shoot myself with lighting, audio and a teleprompter, and I edit in Descript. No crew, no studio booking, no waiting on anyone else's calendar. Turnaround is usually 36 hours. I am almost 60, and that is the point. If your customer is a woman between 40 and 65, she is not going to believe a 23 year old telling her about hot flashes.

Founder and Clinical Director

Texas • Self-employed

Jan 1999 - Dec 2019 • 20 yrs 11 mos

Founded, built and sold a multi-clinic reproductive health practice that treated more than 10,000 patients over twenty years. Twenty five years as a practicing clinician in women's health. I also served as President of the American Board of Oriental Reproductive Medicine, the national certification board, where I owned certification standards, professional education and examination development. Here is why this is on a UGC profile. Creator claims are how supplement, wellness and telehealth brands get ads rejected, chargebacks filed and letters from attorneys. I know the difference between a claim you can make and a claim that will cost you. I can be authoritative and persuasive on camera and still stay inside the line, and I will tell you which sentence in your brief is the one that is going to cause a problem. I have also spent twenty five years getting people to take action on things they were embarrassed to talk about. That is most of what a good health ad has to do.