Klaus Weber

Digital Marketing Manager SEA & Growth Strategies

Lemundo GmbH • Full-time

Sep 2021 - Aug 2023 • 1 yr 11 mos

Led and executed data-driven digital marketing initiatives across Search Engine Advertising (SEA), customer acquisition, e-commerce growth, and conversion optimization. Developed comprehensive campaign strategies aligned with business objectives, target audiences, and market opportunities, while continuously monitoring performance to improve efficiency and return on investment. Managed keyword research, audience segmentation, campaign planning, competitor analysis, performance tracking, and budget optimization across digital marketing campaigns. Used customer behavior and market data to identify growth opportunities, refine targeting, and develop strategies designed to attract qualified traffic and convert prospects into customers. Worked closely with marketing and e-commerce teams to translate complex data into clear, actionable insights. Supported the optimization of customer journeys, landing pages, campaign messaging, and conversion pathways to improve overall digital performance. Conducted ongoing performance analysis using relevant marketing metrics and reporting tools, identifying underperforming areas and implementing optimization strategies based on measurable results. Contributed to improving online visibility, customer engagement, acquisition efficiency, and sustainable e-commerce growth. My role also involved staying informed about digital marketing trends, consumer behavior, search engine developments, and emerging technologies, allowing strategies to remain competitive and adaptable in a rapidly changing digital environment. Focused on combining strategic thinking, analytical insights, creativity, and continuous optimization to transform marketing activities into measurable business outcomes and scalable growth opportunities.