Stephen

Shopify Email Automation Specialist

May 2024 - Present • 2 yrs 4 mos

Worked as an Email Automation Specialist at KlaviyoFlows Studio, a Klaviyo-focused consultancy dedicated exclusively to Shopify ecommerce stores. This role gave me deep hands-on experience with Klaviyo's full feature set including conditional splits, dynamic product blocks, predictive analytics segments, and multi-step flow architecture for stores at every stage of growth from startup to seven-figure revenue. Core responsibilities included auditing underperforming Klaviyo accounts, identifying revenue gaps in existing flow setups, and rebuilding automations from the ground up to maximize conversion rates. I specialized in back-in-stock flow strategy, VIP loyalty sequences, and cross-sell automation — three flow types that consistently delivered the highest ROI for product-based Shopify brands. I also supported the consultancy's deliverability practice, helping clients recover from spam folder placement issues through systematic domain authentication, list cleaning, and send cadence restructuring. By the end of my time in this role I had contributed to over 40 successful Klaviyo flow launches and helped multiple clients cross the threshold of generating more than 30 percent of their total monthly store revenue from email alone.

Klaviyo Email Marketing Specialist

Dec 2022 - Present • 3 yrs 9 mos

As an independent Klaviyo specialist serving Shopify ecommerce brands, I have designed, built, and optimized high-converting email marketing systems for clients across beauty, skincare, fashion, apparel, health and wellness, lifestyle, and home goods niches. My work centers on building strategic automation flows and campaign systems that generate consistent, measurable revenue for store owners without requiring ongoing manual effort. Key achievements and responsibilities include delivering full Klaviyo account setups and Shopify integrations for over 30 ecommerce brands, building complete flow ecosystems covering Welcome Series, Abandoned Cart, Abandoned Checkout, Browse Abandonment, Post-Purchase, Back In Stock, Win-Back, VIP, and Product Review sequences. I have consistently helped clients achieve 30 to 100 percent revenue increases from their email channel within the first 90 days of go-live. Additional responsibilities include advanced segmentation strategy, list hygiene and deliverability management, domain authentication setup, branded mobile-optimized template design, conversion-focused email copywriting, A/B subject line testing, and monthly campaign planning and execution. Every project is approached with a focus on building long-term customer relationships for brands rather than short-term promotional blasts, resulting in higher lifetime customer value and lower churn rates across every store I have worked with.

Ecommerce Email Marketing Manager

Aug 2020 - Present • 6 yrs 1 mo

Managed complete Klaviyo account setup, Shopify integration, and automated flow development for a growing roster of direct-to-consumer Shopify brands. Built and maintained the full customer lifecycle email ecosystem for each client — from first-touch Welcome flows through to long-term retention and loyalty sequences — ensuring every automation was strategically aligned with the brand's revenue goals and seasonal marketing calendar. Planned, wrote, designed, and deployed monthly email campaign calendars for 15+ ecommerce stores simultaneously, balancing promotional campaigns with relationship-building content to maximize list engagement without increasing unsubscribe rates. Introduced dynamic content personalization across all managed accounts, resulting in a measurable uplift in click-through rates averaging 28% above industry benchmarks. Conducted regular Klaviyo performance audits identifying gaps in existing automation setups, rebuilding broken flows, cleaning suppression lists, and restructuring audience segments to significantly improve deliverability and revenue attribution. Collaborated directly with brand founders and marketing teams to align email strategy with product launches, influencer campaigns, and peak sales periods including Black Friday and Cyber Monday, generating record email revenue for multiple clients during the 2021 Q4 season.