K M Zihad

Trainer- Digital Marketing

e-Learning and Earning Ltd. • Full-time

Dec 2024 - Dec 2025 • 1 yr

I worked as a Digital Marketing Trainer at e-Learning and Earning Ltd., where I trained 1000+ students and professionals in performance marketing and analytics. My training focused on practical, real-world implementation of Google Ads, Facebook Ads, SEO, and advanced tracking systems. I designed structured training modules that combined strategic understanding with hands-on execution. Students learned how to create campaigns, optimize for conversions, analyze performance data, and implement proper tracking to ensure accurate reporting. Key Responsibilities: • Delivered in-depth training on Google Ads (Search, Display, YouTube, Performance Max) • Conducted Facebook & Instagram Ads training (Lead Gen, E-commerce, Scaling) • Taught SEO fundamentals and practical ranking strategies • Trained students on Google Tag Manager (GTM) and GA4 setup • Explained conversion tracking, event setup, and data analysis • Guided trainees through live campaign creation and optimization • Provided mentorship and performance feedback Achievements: • Successfully trained 1000+ trainees in digital marketing • Helped students launch and manage real ad campaigns • Simplified complex tracking concepts into practical frameworks • Built structured learning systems focused on ROI-driven marketing • Contributed to improving students’ freelancing and job placement outcomes This experience strengthened my leadership, communication, and technical skills while deepening my expertise in paid advertising and tracking implementation. I specialize in combining strategy, execution, and analytics to deliver measurable growth.

Media Buyer

Identity Experience • Full-time

Feb 2025 - Sep 2025 • 7 mos

I worked as a Media Buyer at Identity Experience, where I managed and optimized multi-channel paid advertising campaigns across Google Ads and Facebook Ads for several client projects across different industries. My role focused on building data-driven advertising systems backed by accurate tracking infrastructure. I handled complete campaign strategy, setup, optimization, and scaling while ensuring proper conversion tracking through Google Tag Manager (GTM), GA4, and Facebook Pixel. Key Responsibilities: • Planned and executed Google Ads campaigns (Search, Display, Performance Max, YouTube) • Managed Facebook & Instagram Ads (Lead Generation, E-commerce, Retargeting) • Implemented advanced tracking using GTM and GA4 • Set up Facebook Pixel & Conversion API (CAPI) • Configured enhanced conversions and event tracking • Performed tracking audits and troubleshooting • Optimized campaigns based on performance data and KPIs Achievements: • Improved conversion tracking accuracy across multiple projects • Reduced cost per lead through structured optimization strategies • Increased ROAS by refining audience targeting and funnel structure • Built clean, scalable GTM containers for long-term data reliability • Helped businesses make data-backed decisions with proper analytics implementation Through my experience at Identity Experience, I developed a strong ability to combine paid media strategy with advanced tracking systems — ensuring every advertising decision is measurable, optimized, and profitable.