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kristinl183

Kristin L

@kristinl183

Sponsorship Marketing Expert

United States
English
About me
Over 14 years in sponsorship marketing. I've worked with major sports leagues such as NFL, MLB, WNBA, MLS, NWSL, University of Washington, Gonzaga, and University of Oregon as well as community festivals, fairs, rodeos, conferences, gala's and non profit events. As a consultant, I help craft winning sponsorship strategies for brands, help build strong partnerships, activate impactful campaigns, and measure ROI to ensure success. My experience can guide you through any sponsorship scenario. ... Read more

Skills

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kristinl183
Kristin L
Offline • 

See my services

Business
I will audit your sponsorship agreement for hidden value
From$2,500 / projectMore details

Portfolio

Work experience

Self_Employed

Founder, Sponsorship Marketing Strategist

Self Employed • Self-employed

Jul 2024 - Present • 2 yrs

Lead the strategy, architecture, and performance of sponsorship and partnership portfolios for mission-driven organizations, including credit unions and purpose-led brands. Known for transforming fragmented sponsorship spend into disciplined partnership ecosystems that drive measurable brand growth, audience engagement, and revenue impact. Design partnership ecosystems across professional sports, collegiate athletics, university campuses, community platforms, and brand collaborations, directing $15M+ in sponsorship investment and structuring partnerships from $10K–$5M. Translate complex rights packages, media assets, hospitality, and experiential activations into strategic growth platforms tied to customer acquisition, brand trust, and long-term partnership value. Design governance frameworks, portfolio evaluation models, and KPI systems that allow leadership teams to prioritize partnerships, measure performance, and make confident renewal and investment decisions. Serve as a strategic advisor to executive stakeholders while aligning cross-functional teams across Marketing, Partnerships, Product, PR/Communications, Creative, and Commercial to integrate sponsorships into broader brand and revenue strategies. Focus on building cohesive partnership portfolios where each relationship serves a defined strategic role and contributes to long-term business and brand objectives.