KrystleMarie

Chief Marketing Officer

58 Fahrenheit

Jun 2021 - Present • 5 yrs 5 mos

Why this matters for UGC collaboration: I've built and stewarded a complete brand from positioning through execution—which means I understand what actually drives customer decision-making and how to position products authentically within your market. Strategic Brand Positioning & Voice I architected the entire brand ecosystem: positioning strategy, competitive differentiation, founder story, and brand promise. This isn't design work—it's the foundational "why" that makes a brand resonate. When I create UGC, I'm not performing product features; I'm communicating the strategic reason your customer needs this. Customer Psychology & Go-to-Market Strategy I designed proprietary frameworks for customer qualification, segmentation, and conversion: identifying venue fit, mapping marketing funnels, and architecting B2B outreach strategies. This translates directly to UGC—I know how to identify which customer pain point matters most, and how to position the solution in a way that drives action, not just awareness. Sales Enablement & Revenue Clarity I developed comprehensive sales training and enablement systems that bridge brand strategy with revenue outcomes. I understand that UGC isn't content creation—it's a conversion tool. Every video I create has a clear business objective and customer journey embedded in it. Brand Integrity & Quality Control I maintain ongoing brand stewardship across all touchpoints—ensuring every application, every execution, every third-party representation aligns with the vision. You're not just getting a creator; you're getting someone who respects your brand architecture and delivers with consistency and intention. What you get: A creator who understands your positioning strategy, your target customer's decision-making process, and how UGC fits into your growth funnel. Not just someone who can perform authentically—someone who understands why authenticity drives conversions for your specific brand.

Lead Brand & Marketing Strategist

Carrylove Designs

Feb 2021 - Sep 2024 • 3 yrs 7 mos

Developed comprehensive brand and digital marketing strategies for VIP clients, including brand positioning, consumer research, target audience profiling, and competitive analysis. Created omni channel social media content strategies—defining content pillars, funnel stages, messaging frameworks, and buying journey touch-points. Managed concept development, copywriting, and design teams to execute campaigns that increased brand awareness and conversions.