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kuralaysonrisa

Kuralay A.

@kuralaysonrisa

Marketing and Branding expert with over twelve years of international experience

United Arab Emirates
English, Italian, Russian
About me
Senior marketing strategist with 12+ years of international experience helping brands grow, scale, and stand out. I specialize in: -social media strategy and content planning, -end-to-end marketing strategy, combined with strong project and team management. I don’t just manage channels—I build structured, results-driven marketing systems aligned with real business goals. I bring a Head of Marketing mindset, focusing on clarity, performance, and sustainable growth. Ideal for brands that need direction, structure, and senior-level support without hiring full-time.... Read more

Skills

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kuralaysonrisa
Kuralay A.
Offline • 
Average response time: 1 hour

See my services

Social Media Management
I will create social media accounts
From$200 / projectMore details
Social Media Management
I will manage social media channels
From$150 / projectMore details

Portfolio

Work experience

Founder / Marketing Director

Energy Marketing • Self-employed

Feb 2023 - Jan 2026 • 2 yrs 11 mos

Founded and scaled a boutique strategic marketing agency serving corporate and tech clients across MENA, Europe, and Southeast Asia. Key Achievements: 1. Acted as executive growth partner to C-level stakeholders, contributing to revenue acceleration strategies that generated up to 35% YoY revenue growth for key accounts. Implemented data-driven GTM and demand generation frameworks improving marketing-attributed pipeline by 40%+ and reducing customer acquisition costs by up to 25%. 2. Built and led an agile team of 10 marketing specialists across strategy, performance, content, and automation. 3. Designed and executed growth strategies for corporate clients in Web3, FinTech, technology, and B2B sectors. I.e. Launched a new web-3 based ecosystem and its NFT product with initial sales of USD 360,000 with a total of USD 80,000 marketing budget. 4. Established scalable marketing frameworks focused on measurable ROI and revenue alignment.

Digital Marketing Director – MENA

Liana Technologies • Full-time

Nov 2017 - Feb 2024 • 6 yrs 3 mos

Led regional marketing and digital services for a global SaaS company operating across Europe, MENA, and Asia. Strategic Impact: 1. Launched and scaled the Digital Marketing Services unit in MENA from the ground up. 2. Managed enterprise-level projects for BMW Middle East, Abu Dhabi Ports Group, and Aspen Medical Group. 3. Secured the largest client in the company’s regional history, generating USD 1.2M in revenue and positioning the business unit as the #1 global revenue contributor. 4. Designed end-to-end digital ecosystems integrating CRM, marketing automation, paid media, and analytics. 5. Led cross-functional teams across content, performance, automation, and analytics functions. 6. Developed full-funnel customer journeys improving acquisition, engagement, and retention metrics. 7. Acted as strategic consultant for C-level stakeholders across public and private sectors for the clients in the UAE, Kuwait and KSA.

Assistant Marketing & Sales Director

RAM Metal Industries • Full-time

Dec 2015 - Nov 2017 • 1 yr 11 mos

1. Aligned marketing strategy with B2B sales objectives in the industrial and manufacturing sector. 2. Led structured sales enablement initiatives that accelerated revenue growth by 30% YoY.. 3. Coordinated multi-channel campaigns supporting regional expansion.