I will file your attorney trademark in australia including govt fee

The advantage of having a registered trademark is that you have a base to prevent copycats using your name.

A good trademark word or phrase may allude to features but not directly describe the goods or services, that is likely to be rejected. It must also not be similar to an existing trademark in a similar area.

1. Ensure that your trademark is new and there are no similar trademarks already on the register before you apply. 2. Use the pick list to ensure that the goods and services fall within the classes. 3. Use a trademark that is inherently distinctive 4. Apply for expedited examination

The most common trademark kinds are Words, Fancy and Figurative. Words are usually registered in UPPERCASE letters as this will protect their use in any form. A Fancy trademark provides protection of a specific font and a Figurative is also known as a logo which has both visual and verbal aspects.

It will take 1 or 2 months to be examined or about 2 weeks if you request expedited examination. If examination is successful you may get provisional acceptance. There is a waiting period for international applications and your application will be advertised before being registered after 7.5 months

In both Australia and New Zealand there are common law ownership rights that are generated by using a trademark even before it has been registered. So whomever is the first user is the first owner and the trademark should be filed in that owner's name.