Kimberley Anne

CREATIVE STRATEGIST & PROJECT MANAGER

MASTERSTUDIO @ KIMBERLEY ANNE THOMAS • Self-employed

Mar 2017 - Feb 2026 • 8 yrs 11 mos

-Led digital marketing strategies and campaign execution for multiple brands since 2017 as a private consultant. -Developed brand identity and built brands through content strategy, social media growth and targeted campaigns for over 9 years now. -Conducted market research, performance analysis and executed campaign optimization. -Managed client portfolios, timelines and content deliverables accordingly. -Managed content developments, creative strategies, PR and talent management based on clients needs.

SALES & MARKETING EXECUTIVE ETAC MARKETING SDN BHD | ETAC TEXTILE SDN BHD

ETAC MARKETING SDN BHD & ETAC TEXTILE SDN BHD • Full-time

Jul 2025 - Dec 2025 • 5 mos

-Managed website, social media, Lazada and Shoppee. -Managed and developed Salas Analaysis formats including sales analysis from 2021-2025. -Monthly tracking of sales analysis through SQL and report for both ETAC Marketing SDN BHD & ETAC Textile SDN BHD. -Built Marketing Kits and developed sampling for sales department to use on field trips or for events. -Managed textile sample keep and developed a system to track quantity accordingly. -Developed ‘CRM’ tracking back from 2021-2025 for companies internal use and reference use. -Managed digital design department and oversaw any design related matters, for in-house use, for sales department or as per request.

MARKETING EXECUTIVE (Social Media Traffic & Content Performance)

Cafelink (M) Sdn Bhd • Part-time

Feb 2025 - May 2025 • 3 mos

-Plan, create and manage monthly social media content calendars across all assigned platforms. -Developed engaging content, managed content writing (captions, reels, visuals, and commercial ads) to increase brand visibility and audience engagement. -Monitor daily and monthly social media traffic, trends, reach, engagement, reviews, rates and follower growth. -Optimized content performance through real-time data, following strategic alogorithm to maximize reach. -Managed social media scheduling tools and ensured consistentcy in quality across all platforms. -Managed website progress, content writing and content uploads on a timely manner. -Managed photography and videography, for all event coverage and content development for individual outlets.