Lance A

Chief Technology Officer

Ruby Digital Agency • Full-time

Jan 2020 - Present • 6 yrs 4 mos

I’ve spent the last decade in eCommerce as a developer, architect, and migration specialist, leading store rebuilds and replatforming projects for brands of all sizes. My work spans most major platforms—Shopify, Shopify Plus, WooCommerce, Magento, BigCommerce, OpenCart, and WordPress—as well as bespoke and legacy custom builds. I run Ruby Digital Agency, a Shopify Select Partner focused on high-accuracy, low-downtime migrations, complex theme work, and advanced integrations. I’ve led end‑to‑end projects moving large catalogs, multi‑store setups, and B2B or subscription businesses into scalable, modern commerce stacks. Typical engagements include full data migration, UX modernization, SEO‑safe redirects, and integration of CRMs, ERPs, and marketing tools like Klaviyo and Recharge. ​ Clients come to me when they’ve outgrown their current platform, need to consolidate tech debt, or can’t risk losing data, orders, or rankings during a move. I’m known for thorough pre‑migration audits, careful data mapping, and hands‑on launch support, and my projects are documented through public case studies and testimonials. My goal on every project is simple: a migration that feels boringly smooth for you and your customers—so you can focus on growth instead of firefighting.