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lara_pencarski

Lara P

@lara_pencarski

Social Media and Content Marketing with AI Precision

Germany
German, English
About me
Hey there! 👋 I’m Lara — a Social Media & Content Marketing Specialist with 3+ years of experience working with startups, design agencies, and volunteer projects. During a 6-month internship in Portugal, I developed brand strategies and wrote SEO-friendly blog content. Later, at a design agency, I managed social media accounts, created content, and analyzed performance to boost engagement. I also volunteer as a Social Media Manager, crafting creative Instagram content for non-profits — because storytelling is what I love most. 💬... Read more

Skills

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lara_pencarski
Lara P
Offline • 
Average response time: 1 hour

See my services

Social Content
I will repurpose your blog post into social media content and infographic script
From$10 / projectMore details

Work experience

Bundesverbraucherhilfe_eV

Social Media Manager (Volunteer)

Bundesverbraucherhilfe eV

Sep 2024 - Present • 2 yrs 1 mo

Manage social media content and campaigns with a focus on increasing audience engagement and reaching the right target groups. Develop content ideas and strategies, analyze audience behavior, and create communication tailored to different topics and audiences. This role allows me to combine creativity with a data-driven approach to social media.

Cognizant

Digital Marketing Optimization Specialist

Cognizant • Full-time

Jan 2026 - Jun 2026 • 5 mos

Worked on the optimization of Google Search campaigns by analyzing campaign performance, keywords, bidding strategies, budgets, and key KPIs. Used data to identify optimization opportunities and improve campaign performance, engagement, and conversions. Prepared KPI reports and recommendations and continuously monitored campaigns to support ongoing improvements.

Foundever

Customer Advisor – German Market

Foundever • Full-time

May 2025 - Dec 2025 • 7 mos

Supported customers across different communication channels and handled a wide range of inquiries while ensuring a positive customer experience. I also supported e-commerce processes and learned how to communicate clearly, solve problems efficiently, and understand customer needs in a fast-paced environment.