l
lara_tkalcec

Lara T

@lara_tkalcec

SEO Content Writer and Editor

Croatia
English, Russian, Croatian
About me
I’m an SEO content writer with 3+ years of experience in B2B SaaS, currently working as a project manager; leading, editing, and mentoring teams of writers. Having written over 300 high-performing articles, I’ve learned what kind of content grabs attention, builds trust, and ranks. My articles are: - Well-researched - Strengthened with statistics, expert quotes and real examples - Structured for SEO and strong EEAT - Enriched with brand-aligned visuals that make the articles more digestible If you need content that feels authoritative, engaging, and human, I’d love to help.... Read more

Skills

l
lara_tkalcec
Lara T
Offline • 
Average response time: 1 hour

See my services

SEO Writing
I will write authoritative SEO content for your b2b blog
From$25 / projectMore details

Work experience

Fortis Agency

Full-time • 3 yrs

Project Management

Feb 2026 - Present • 3 mos

I oversee the full content lifecycle for B2B SaaS/DaaS clients, managing a global team of writers and ensuring consistent delivery of high-quality, SEO-driven content. I create briefs, edit and refine articles, as well as onboard and mentor writers. Additionally, I create carousels and similar social media posts for our clients.

Content Writer

May 2023 - Feb 2026 • 2 yrs 9 mos

Wrote 300+ long-form (≈2000 words) B2B SaaS/DaaS blog articles across diverse industries, including hospitality, procurement, and industrial sectors. Conducted in-depth research to incorporate up-to-date statistics, expert insights, and real-world examples. Structured content using clear frameworks (e.g., TEEL), added key takeaways, and created supporting visuals in Canva to improve readability and engagement. Also developed detailed briefs to ensure clarity, consistency, and strong SEO performance.