
Larry F
Content Creator
Skills

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Portfolio
Work experience
SVP, Dir. of Marketing Services & Business Development
SpotGenie Partners, LLC • Full-time
May 2013 - Jul 2025 • 12 yrs 2 mos
• Responsible for creating and overseeing the execution of all advertising and marketing communication including B to B advertising, social media, videos and company website. • Responsible for all strategic marketing plans that creative was executed against to promote business development for the company.
VP, Director of Broadcast & Digital Production Services
BBDO • Full-time
Dec 2007 - Nov 2010 • 2 yrs 11 mos
• Managed the following groups: Broadcast/Interactive Project Managers/Producers (fulltime & freelance), Business, Talent and Traffic Managers plus the Audio/Editorial in-house facility. • Transitioned dept. from broadcast to integrated production, incorporating digital within the Production, Traffic, Talent and Business Management groups. • All productions during my tenure were produced on-time, under budget or had prior approval for change-in-spec overages with Client(s) full understanding, eliminating Agency production write-offs. • Established in-house audio and edit suites as successful profit centers for the Agency.
Director, Advertising Services
The Coca-Cola Company • Full-time
Jan 1996 - Jan 1998 • 2 yrs
Managed broadcast production managers, print producers, graphic designers, and freelance editors and production artists. I was also an integral part of developing and overseeing the company’s trafficking process.