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laurentsicard

Laurent Sicard

@laurentsicard

Growth manager UA

France
English, Spanish, French
About me
I help businesses grow through smart, data-driven acquisition. With 8+ years in performance marketing, I’ve managed high-budget paid campaigns, scaled products internationally, and worked hands-on with product, marketing and data teams. I focus on what really matters: - Profitable paid acquisition & scaling - Media plan, and UA strategy - Tracking implementation - Creative strategy and briefs... Read more

Skills

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laurentsicard
Laurent Sicard
Offline • 

See my services

App Promotion
I will audit and optimize your paid acquisition and growth strategy
From$100 / projectMore details

Work experience

Gameloft

Senior User Acquisition & Growth Manager

Gameloft • Full-time

Apr 2020 - Jun 2023 • 3 yrs 2 mos

Led performance marketing and user acquisition strategies for multiple mobile applications with international reach. Managed end-to-end paid acquisition, from strategy definition to execution and optimization, with a strong focus on ROI and scalability. Key responsibilities: - Owned UA strategy across major paid channels - Managed high monthly budgets with performance targets - Collaborated closely with product, analytics and game teams - Analyzed in-app data to optimize funnels, ROAS and LTV - Supported soft-launch and worldwide scaling phases