Laurez Matthew

Shopify Conversion Rate Optimization (CRO) Specialist

ConversionWise • Self-employed

Jan 2021 - Present • 5 yrs 4 mos

Led Shopify conversion rate optimization (CRO) strategies for 70+ Shopify stores across fashion, beauty, fitness, dropshipping, and tech niches. Performed in-depth Shopify store audits, conversion analysis, heatmap tracking, customer journey mapping, funnel optimization, and advanced A/B split testing to identify and fix low-converting elements. Optimized Shopify product pages, landing pages, homepage layout, cart page, and checkout flow to increase sales and reduce friction. Improved mobile optimization, site speed optimization, and user experience (UX/UI design) for higher engagement and lower bounce rates. Implemented high-converting sales funnels, upsell and cross-sell strategies, sticky add-to-cart buttons, trust badges, product reviews integration, and persuasive conversion copywriting. Increased average Shopify conversion rate from 1.2% to 3.8%+, boosted average order value (AOV), and reduced cart abandonment by up to 35% using data-driven CRO strategies and proven eCommerce growth From Shopify Store Design Shopify Dropshipping Shopify SEO Optimization Shopify Marketing Shopify Templates Shopify Store Design Shopify Dropshipping Shopify SEO Optimization Shopify Marketing Shopify Templates Shopify Store Design Shopify Dropshipping Shopify SEO Optimization Shopify Marketing Shopify Templates Shopify Store Design Shopify Dropshipping Shopify SEO Optimization Shopify Marketing Shopify Templates Shopify Store Design Shopify Dropshipping Shopify SEO Optimization Shopify Marketing Shopify Templates Shopify Store Design Shopify Dropshipping Shopify SEO Optimization Shopify Marketing Shopify Templates Shopify Pagespeed Optimization Shopify Store Design Shopify Dropshipping Shopify SEO Optimization Shopify Marketing Shopify Templates Shopify Store Design Shopify Dropshipping Shopify SEO Optimization Shopify Marketing Shopify Templates Shopify Store Design Shopify Dropshipping Shopify SEO Optimization Shopify Marketing Shopify Templates Shopify Store Redesign

Shopify Performance Optimization Expert

Shopify • Full-time

May 2020 - Present • 6 yrs

Focused on advanced Shopify performance optimization, technical conversion enhancement, and eCommerce revenue growth strategies. Reduced Shopify page speed from 6 seconds to under 2.5 seconds through image compression, lazy loading, code minification, app optimization, and Shopify theme performance improvements. Implemented structured high-converting product page layouts, optimized product descriptions, improved internal linking, and enhanced mobile-first responsiveness to boost engagement and lower bounce rate. Optimized Shopify checkout conversion rate, cart functionality, and user experience (UX/UI optimization) to reduce friction and increase completed purchases. Integrated trust badges, secure payment icons, urgency triggers, scarcity timers, social proof, product reviews, and conversion-focused design frameworks to increase average order value (AOV), improve sales funnel performance, and drive consistent Shopify sales growth. My Acquired Skills are Shopify Website Design Shopify Management Shopify Dropshipping Shopify POD Shopify SEO Optimization Shopify Redesign Shopify Website Design Shopify Management Shopify Dropshipping Shopify POD Shopify SEO Optimization Shopify Redesign Shopify Website Design Shopify Management Shopify Dropshipping Shopify POD Shopify SEO Optimization Shopify Redesign Shopify Website Design Shopify Management Shopify Dropshipping Shopify POD Shopify SEO Optimization Shopify Redesign Shopify Website Design Shopify Management Shopify Dropshipping Shopify POD Shopify SEO Optimization Shopify Redesign Shopify Website Design Shopify Management Shopify Dropshipping Shopify POD Shopify SEO Optimization Shopify Redesign Shopify Website Design Shopify Management Shopify Dropshipping Shopify POD Shopify SEO Optimization Shopify Redesign Shopify Store Design Shopify Dropshipping Shopify SEO Optimization Shopify Marketing Shopify Templates Shopify Store Design Shopify Dropshipping Shopify SEO Optimization Shopify Marketing Shopify Templates

E-commerce Conversion Growth Manager

OnlineCPRCertification • Full-time

Feb 2017 - Dec 2017 • 10 mos

Managed advanced Shopify conversion rate optimization (CRO) strategies for multiple Shopify brands, focusing on scaling revenue and improving overall store performance. Conducted in-depth Shopify analytics review using Google Analytics, GA4, heatmaps, session recordings, and conversion tracking tools to identify drop-off points, sales funnel bottlenecks, and low-converting pages. Implemented data-driven CRO strategies, including Shopify product page optimization, landing page optimization, checkout optimization, cart recovery improvements, upsell and cross-sell funnels, and mobile UX enhancement. Increased checkout completion rate by 28%, improved Shopify conversion rate, and boosted average order value (AOV) by 22% through persuasive conversion copywriting, trust badge integration, page speed optimization, and high-converting call-to-action (CTA) placement. Collaborated with paid ads teams to align Facebook Ads, TikTok Ads, and Google Ads traffic with optimized Shopify landing pages to maximize ROAS, reduce CPA, and scale eCommerce sales profitably Shopify Store Design Shopify Dropshipping Shopify SEO Optimization Shopify Marketing Shopify Templates Shopify Store Design Shopify Dropshipping Shopify SEO Optimization Shopify Marketing Shopify Templates Shopify Store Design Shopify Dropshipping Shopify SEO Optimization Shopify Marketing Shopify Templates Shopify Store Design Shopify Dropshipping Shopify SEO Optimization Shopify Marketing Shopify Templates Shopify Store Design Shopify Dropshipping Shopify SEO Optimization Shopify Marketing Shopify Templates Shopify SEO Optimization Shopify Marketing Shopify Templates Shopify Store Design Shopify Dropshipping Shopify SEO Optimization Shopify Marketing Shopify Templates Shopify SEO Optimization Shopify Marketing Shopify Templates Shopify Store Design Shopify Dropshipping Shopify SEO Optimization Shopify Marketing Shopify Templates Shopify SEO Optimization Shopify Marketing Shopify Templates Shopify Store Design