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Lavinia Schp
@lavi_schp
Consumer Insights and Researcher
Italy
Italian, French, English
About me
With a background in psychology and expertise in qualitative research, customer insights, product strategy and UX research, I help businesses uncover the human truths behind consumer behavior and turn them into meaningful business opportunities.
I connect deep human understanding with strategic thinking to shape growth strategies, strengthen brands, identify innovation opportunities and create products and experiences that resonate with people.
My approach combines psychological depth, analytical rigor and business acumen, bridging the gap between human needs and business ambition.
Skills
Lavinia Schp
Offline •
See my services
Interviews & Focus Groups
I will help you with customer insights and UX research
Work experience
None of the Above
Full-time • 3 yrs 1 mo
Customer Insights and Product Strategy
Apr 2025 - Jul 2026 • 1 yr 3 mos
Product Portfolio & Growth Strategy Shaped product and growth strategy through customer, market, and competitive research, identifying oppor tunities to increase ac q uisition, retention, and long-term customer value . Influenced product strategy through continuous user insight generation and evidence- based recommendations. Market Expansion & New Service Development Market opportunity assessments (T A M , customer segmentation, competitive landscape, unmet needs) to evaluate the feasibility of new services. Supported early-stage product development, concept testing, and go / no-go investment decisions . Brand Strategy & Positioning Development of the company's brand identity through qualitative moodboard exploration and led concept test for brand campaign Audience personas to inform brand positioning, messaging, and communication strategies
Product Manager
Feb 2024 - Mar 2025 • 1 yr 1 mo
Transformed therapist supply acquisition and onboarding, redesigning and automating critical operational workflows to improve scalability, accelerate onboarding and reduce acquisition costs. Reduced manual operational effort by 75%, while creating a smoother and more efficient therapist onboarding experience. Optimized therapist allocation and reassignment operations by automating workflows and streamlining internal processes. Reduced administrative overhead, improved operational scalability and enabled teams to dedicate more time to higher-value activities and patient care. Pioneered the company's first AI strategic initiative, leading the end-to-end development of a pilot exploring AI-powered capabilities for therapist tools. Evaluated potential use cases, assessed business and operational viability, and laid the groundwork for future AI adoption.
User Researcher, Unobravo
May 2023 - Feb 2024 • 9 mos
Worked closely with designers and engineers to develop solutions based on user insights, ensuring solutions were both user-centered and viable from a business perspective.
