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Lawrence W
@lawrencebwalker
Your vision my design, lets create something amazing together!
Spain
Italian, English, Spanish
About me
Hey I'm Lawrence! British / Italian living in Barcelona.
I’m a UX/UI designer with a background in yacht design, passionate about transforming complex ideas into intuitive, user-centered experiences. With a keen eye for both aesthetics and functionality, I’ve led end-to-end design projects that enhance user engagement and align with business goals. My approach blends empathy with data-driven insights, ensuring that every design solution is both impactful and measurable.
Skills
Lawrence W
Offline •
Average response time: 1 hour
See my services
App Design
I will deliver high quality UX UI designs for app and websites
Website UI/UX Design
I will transform your web app with a user focused UI UX design
Portfolio
Work experience
UX/UI Designer
Byup • Freelance
May 2025 - Present • 1 yr
Lead UX/UI Designer for ByUp, a food-tech startup building an end-to-end digital ecosystem for modern restaurants. Responsible for the entire user experience across three interconnected products: customer app, waiter app, and restaurant management dashboard. Discovery & Research Conducted qualitative research with 42 participants (15 customers, 12 waitstaff, 15 restaurant owners) Developed 4 data-driven personas based on recurring behavioral patterns Mapped 3 complete customer journeys identifying 23 critical pain points Facilitated co-design workshops with stakeholders and end users Product Design & Iteration Customer App: Designed frictionless experience from QR scan to payment, reducing average ordering time by 40% in usability testing Waiter App: Optimized table management flow, improving task completion rate by 65% compared to traditional processes Restaurant Dashboard: Created centralized information system with real-time analytics and multi-table order management Design System & Handoff Built scalable atomic design system with 120+ reusable components Implemented design tokens and Local Variables for cross-platform consistency Delivered testable hi-fi prototypes with 95% implementation fidelity Continuous collaboration with dev team through design QA and component reviews Impact Prototype validated with 18 pilot restaurants in 2025 Average NPS of 8.2/10 in usability testing with early adopters.
9 Reviews
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Rating Breakdown
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1-5 out of 9 Reviews
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fabiomancinelli
Italy
Lawrence è un professionista propositivo che ci ha aiutato molto nel nostro progetto e che si è reso disponibile molte volte nel accontentarci e soddisfare le nostre aspettative
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izzmanu
Italy
I worked with this designer on the UX mockup for a key project of mine, and the result was spot on. He showed real creativity and translated the vision perfectly into a clean, modern, and functional design. Everything was handled with great professionalism — attention to detail, solid structure, and...
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unistudentadvis
Italy
It was great working with Lawrence, he was fully devoted to the project and will be on top of everything to make it a success. He is responsive to comments and feedback and will adjust his work accordingly while maintaining the quality and consistency needed for a good UI.
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bruce_hotmer
Repeat Client
United States
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federicoagazzi
Italy
Working with Lawrence was easy and enjoyable. He is professional and always ready to make changes to make the best final work. He is quick and detail-driven. I'm really happy to have chosen him as a graphic designer.
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