
Tabitha
social media marketing google ads expert meta ads and GHL
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Work experience
Social Media Marketing & Lead Generation Specialist
Google • Freelance
Aug 2020 - Present • 6 yrs 2 mos
I help lead-driven businesses turn paid traffic into real inquiries, calls, and customers. I’ve worked across dental, healthcare, insurance, home services, real estate, travel, and other service-based businesses, handling everything from Google, Facebook and Instagram ads to landing pages, funnels, tracking, and CRM setup. I’ve worked with clients through Upwork, Google, Fiverr, Contra, LinkedIn, and other freelance and professional platforms, giving me experience working with different types of businesses, offers, budgets, and sales processes. I don’t just launch campaigns and wait for results. First, I look at the offer, target audience, location, keywords, ad message, and where the traffic is going. Then I identify what could be causing weak leads, high costs, poor conversion, or missed follow-ups. From there, I build or improve the landing page and lead form, set up conversion tracking, connect leads to the CRM, add qualification and follow-up where needed, and make sure the campaign is built around the actual sales process. Whether it’s dental insurance quote leads, healthcare inquiries, insurance prospects, home service leads, real estate inquiries, or another lead-driven offer, I focus on finding the problem and fixing the part of the journey that is costing you customers.