
Dexter G
High converting websites for contractors and home service brands
Skills

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Work experience
WordPress Website Designer & SEO Specialist
Handy • Freelance
May 2024 - Oct 2024 • 5 mos
I led website design and growth support for Handy’s service pages, focusing on a clean user experience and strong conversion paths for home service customers. Designed and improved WordPress page layouts that clearly communicate services, pricing/value props, and trust signals while keeping the booking flow simple and mobile-first. Handled on-page SEO implementation across key pages: SEO-friendly URL structure, page titles and meta descriptions, H1–H3 hierarchy, internal linking, image optimization (alt text + compression), and schema-friendly content formatting where applicable. Coordinated content updates to better match search intent (service-specific copy, FAQs, and location/service-area relevance) while maintaining brand consistency. Supported ongoing digital marketing activities to increase qualified traffic and leads, including campaign planning, landing page improvements, CTA testing, and tracking alignment between ads/content and on-site conversion points. Worked with stakeholders to prioritize changes, ship updates quickly, and maintain site quality through routine checks (broken links, mobile layout issues, speed/performance basics). Delivered documentation and recommendations for continued scaling: content roadmap ideas, page templates for new services, and best practices for maintaining SEO health and conversion rate over time.
WordPress Website Designer (Handyman Services)
Handyman Jack • Freelance
Feb 2023 - Apr 2023 • 2 mos
Handyman Jack reached out because they needed a professional WordPress website that would make the business look credible, explain services clearly, and generate more calls and quote requests. I managed the project from planning to launch, including structure, design, build, and revisions. The result was a clean mobile first website with a simple journey that guides visitors from services to proof to contact. In addition to the website design, I supported local SEO and marketing setup. I created service focused pages based on what customers search for and improved on page SEO across key pages. This included page titles, meta descriptions, heading structure, internal linking, image alt text, and consistent business information. I also added trust building sections such as testimonials, FAQs, service areas, and a project gallery to increase inquiries. On the technical side, I improved speed and usability by compressing images, refining mobile layout, reducing unnecessary plugins, and setting up performance basics. I implemented lead capture features such as click to call buttons and a spam protected quote form. I also provided guidance for ongoing updates so the client could easily add services, photos, and content over time.