
John Wirt
Social Media Marketing And Lead Generation Specialist
Skills

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Work experience
Paid Social Media and lead generation expert
LinkedIn • Freelance
Aug 2019 - Jan 2026 • 6 yrs 5 mos
At LinkedIn, I managed and optimized paid social campaigns focused on B2B lead generation and revenue growth. I developed targeted advertising strategies that turned audience attention into qualified inquiries and sales opportunities. My role involved audience research, ad creative direction, campaign setup, A/B testing, tracking implementation, and performance scaling. I worked closely with businesses to improve conversion rates, lower cost per lead, and maximize ROI through data driven decision making. By continuously analyzing metrics and refining targeting strategies, I helped drive consistent, measurable growth for clients across multiple industries.