
Samson
Content writing
Skills

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Work experience
Leads Strategist
Freelancer.com • Freelance
Feb 2022 - Present • 4 yrs 3 mos
I manage end-to-end digital marketing operations focused on high-ticket client acquisition. My core responsibilities include designing and executing data-driven lead generation campaigns across Facebook, Instagram, and TikTok to fuel business growth for service-based industries. Key contributions: Strategic Content Creation: Developing 30-day content calendars and high-converting ad copy tailored to niche audiences. Campaign Optimization: Monitoring and refining ad performance to lower CPL (Cost Per Lead) while increasing lead quality. Brand Authority: Implementing minimalist, professional visual aesthetics that establish market leadership and trust. B2B Outreach: Managing direct outreach and engagement strategies to secure long-term partnerships with local and international service providers.