l
lealegoff

Lea LG

@lealegoff

Digital Consultant

France
English, French, Spanish
About me
Hi, I’m a digital consultant specialized in data-driven marketing. With six years of experience, I help businesses understand how users interact with their platforms and channels to identify what’s preventing them from converting. My approach combines user experience analysis and data insights to deliver clear, actionable recommendations. I’ve worked on multiple projects involving website optimization, CRM, and customer journey analysis, always with a focus on business impact. If you’re looking for practical insights, I’m here to help.... Read more
l
lealegoff
Lea LG
Offline • 

See my services

Optimization
I will audit your website and provide actionable cro improvements
From$45 / projectMore details
AI-Powered Campaign Management
I will map and configure your automated CRM marketing automation workflows
From$35 / projectMore details

Work experience

Audi

PM - Web & Customer Experience

Audi

Aug 2025 - Aug 2026 • 1 yr

[A consulting project for BBDO Paris] - Redesigned user journeys and upgraded web/app platforms to restore ecosystem consistency. - Defined 4 annual business objectives and coordinated UX, Data, SEO, and CRO experts. - Managed a team of project managers and webmasters. Impact: Upgraded 20+ features, structured tag management, streamlined CRO test plans via AB Tasty, and boosted web accessibility from 30% to 50%.

ENGIE

PO - Customer Experience & Data

ENGIE

Oct 2024 - Aug 2025 • 10 mos

[A consulting project for Niji Paris] - Modernized customer verbatim processing to replace slow, manual workflows and improve team responsiveness. - Led the discovery phase and coordinated Data experts to industrialize analysis through AI. - Deployed an internal chatbot for operational teams. Impact: Automated the analysis of 2,000+ verbatims per month and enabled automated behavior detection for each customer journey.

Unknown_Group

PO - CRM & Data

Unknown Group

Feb 2024 - Sep 2024 • 7 mos

[A consulting project at Groupe Beaumanoir for Niji Paris] - Standardized and secured CRM practices within a siloed, multi-brand ecosystem. - Aligned business processes across 3 brands and 1 retail chain while steering marketing activations. - Deployed 2 major automations to monitor performance and manage operational anomalies. Impact: Saved 10+ hours per month through automated reporting and enabled automatic alerts when deliverability rates dropped below 97%.