l
lealu1

Lea H.

@lealu1

Brand and Visual Content Designer

Switzerland
English, French, German
About me
Hi, I'm Lea A Brand & Visual Content Designer with a background in retail branding, visual merchandising and content creation. I help brands create clean, aesthetic and consistent visual content for social media and digital platforms. My services include: • Instagram feed design & grid planning • social media post design • brand aesthetic direction • short form video editing • visual merchandising concepts I focus on strong aesthetics and clear brand presentation to help businesses look professional and visually consistent.... Read more

Skills

l
lealu1
Lea H.
Offline • 

See my services

Social Posts & Banners
I will design aesthetic instagram grid and social media visuals for your brand
From$15 / projectMore details

Portfolio

Work experience

Creative Visual Designer

lealuunivers • Freelance

Sep 2025 - Present • 8 mos

Freelance visual designer creating aesthetic content and visual concepts for brands, social media and digital storytelling. Key Achievements • Produced photography and short-form video content for social media • Created visual concepts and aesthetic brand content • Designed social media visuals and layouts • Supported brands with visual storytelling and brand presentation

SF Retail AG

Full-time • 3 yrs 4 mos

Visual Manager

Nov 2023 - Sep 2025 • 1 yr 10 mos

Led visual presentation and brand communication across retail locations. Key achievements: • Planned and executed store openings, pop-ups and trade fair booths • Developed visual merchandising concepts and campaign displays • Coordinated store teams to ensure consistent brand presentation • Created visual guidelines to strengthen customer experience and sales Responsible for visual presentation, window concepts and campaign installations across retail locations. Planned and implemented store openings, pop-ups and trade fair booths including visual concepts, layout planning and on-site setup. Developed visual guidelines and coordinated implementation with store teams to ensure strong brand presentation, customer experience and sales-driven visual communication.

Travel Area Visual Merchandiser

May 2022 - Nov 2023 • 1 yr 6 mos

Key achievements • Implemented visual merchandising concepts across 13 store locations • Optimized store layouts and product placement to strengthen sales impact • Created visual guidelines and concept documents for store teams • Conducted trainings and workshops to maintain brand presentation standards Responsible for visual merchandising and brand presentation across multiple retail locations. Focused on optimizing store layouts, product presentation and visual standards to improve customer experience and sales performance.