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LeeAnna B
@leeannabuis
Writer, editor and feline behavior specialist
United States
English
About me
I'm a writer and editor with 20+ years of marketing experience. I write and edit across a range of industries and subjects, developing educational content, website copy, marketing materials, and brand communications. I bring a strong understanding of audience, voice, and messaging strategy, whether creating new content, refining existing materials, or helping subject-matter experts communicate with their audiences.
I'm also a certified feline behavior specialist (CFTBS, FFCP) with extensive experience translating complex medical and behavioral information into accessible content.
Skills
LeeAnna B
Offline •
See my services
Copy Editing
I will improve clarity, flow, and impact in your content
Articles & Blog Posts
I will create clear, engaging content that connects with your audience
Portfolio
Work experience
Freelance Writer
Self Employed
Apr 2016 - Present • 10 yrs 6 mos
Services - Create educational articles, website copy, marketing materials, and brand communications for publications, organizations, and pet-industry brands. - Write consumer-facing content that translates complex medical and behavioral topics into clear, accessible information. - Edit and refine articles, educational resources, and marketing copy for clarity, structure, readability, and audience engagement. - Published by Preventive Vet, Adopt-a-Pet, Zoetis Petcare, Trupanion, and other brands and publications. - Featured as an expert source in Reader's Digest, Forbes, and Newsweek. Achievements Summary - Published articles across multiple recognized pet-industry publications and brands. - Developed educational content on animal behavior, welfare, medical topics, and guardian support. - Edited complex veterinary and medical content for consumer audiences. - Combined subject-matter expertise with professional writing and editing experience to improve accessibility and reader understanding. - Built a portfolio spanning feature articles, marketing copy, educational content, thought leadership, and content editing.
Owner
Elemental Advertising and Marketing Consultants
Apr 2016 - Present • 10 yrs 6 mos
More than 20 years of experience developing audience-focused marketing, advertising, and communications strategies. In 2016, following the closure of the advertising agency I worked for, I launched an independent consultancy and continued supporting many of the agency's existing clients. I provide strategic marketing, advertising, messaging, and content-development services for businesses across a variety of industries. Services - Marketing, advertising and media strategy and planning - Brand messaging and positioning - Copywriting and content development - Website and marketing collateral development - Client communications and relationship management - Audience analysis and message refinement - Campaign planning and execution - Content editing and quality assurance - Translating complex concepts into clear, compelling communication
