I ran direct ad sales at a top gay dating app company for eight years, growing annual revenue from $75K to $4.8 million with advertisers that were primarily healthcare. Before that I was a senior physician recruiter, an independent media ad sales consultant, regional director for a national publisher, and general sales manager for an alt weekly.
I work with apps, publications, newsletters, and podcasts on ad revenue: audits, rate cards and media kits, and direct sales strategy. I also build sales playbooks for small companies, and LGBTQ media plans for advertisers and agencies.... Read more