
Lekan Bite
Book Formatting and Amazon KDP Publishing Specialist for Kindle eBooks, Paperbac
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Work experience
Amazon PPC & Listing Optimization Specialist
Freelancer.com • Freelance
May 2026 - Present • 5 mos
Worked as an independent Amazon marketing consultant helping brands and sellers grow visibility, sales, and profitability on Amazon. Key responsibilities & achievements: - Planned and managed Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display), optimizing bids and keywords to lower ACoS while scaling ad spend - Ran promotional strategies including Lightning Deals, Coupons, Subscribe & Save, and seasonal event planning (Prime Day, BFCM) to maximize sales spikes - Optimized product listings (titles, bullet points, backend keywords, A+ Content) to improve organic ranking and conversion rate - Conducted keyword and competitor research using tools such as Helium 10, Jungle Scout, and Amazon Brand Analytics - Supported product launches by combining PPC, promotions, and external traffic strategies to help listings reach Best Seller and Amazon's Choice status - Built promotional calendars aligned with client inventory, seasonality, and margin goals - Resolved account health issues and reinstated suppressed or deactivated listings - Delivered measurable results for clients, including improved conversion rates and reduced wasted ad spend through negative keyword and bid strategies Comfortable working across multiple product categories and adapting strategy based on account goals, budget, and competitive landscape.