
Lenea linea
Real Estate Social Media Manager, Property Marketing and Lead Generation
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Work experience
Real Estate Social Media Marketing Manager
Savills • Full-time
May 2021 - Aug 2024 • 3 yrs 3 mos
Managed the social media marketing and digital visibility of property listings for a global real estate brand. Developed strategic content for platforms such as Facebook, Instagram, and LinkedIn to promote residential and commercial properties to targeted buyers and investors. Created and managed property marketing campaigns including listing promotions, property showcase videos, carousel posts, and real estate investment content. Planned and executed monthly content calendars designed to increase property inquiries and engagement from potential buyers. Optimized property marketing campaigns using audience targeting, hashtag strategies, and analytics tracking to improve reach and lead generation. Collaborated with property agents and marketing teams to highlight new developments, luxury properties, and investment opportunities across digital platforms. Through consistent campaign optimization and engaging content creation, contributed to increased online visibility for property listings, higher engagement rates across social platforms, and improved lead generation for real estate sales teams.