Victor Ayomide

Senior Email Marketing Strategist

Shopify • Full-time

Nov 2022 - Present • 3 yrs 9 mos

In my role at Shopify, I served as a core strategist within the marketing ecosystem, focusing specifically on helping merchants optimize their revenue through advanced email integrations. My primary responsibility involved the architectural design of complex Klaviyo Email Flows for high-volume Shopify Plus stores. I spent thousands of hours analyzing merchant data to determine the most effective triggers for automated sequences. One of my most significant achievements was developing a standardized "Revenue Recovery Framework" that included multi-step Abandoned Cart and Browse Abandonment flows. This framework helped participating merchants increase their email-attributed revenue by an average of 38% within the first quarter of implementation. I worked deeply with Liquid code to ensure that every email sent was hyper-personalized, pulling in dynamic product recommendations and unique discount codes directly from the Shopify backend. I led webinars and training sessions for top-tier brands on the importance of list hygiene and deliverability, ensuring that marketing emails consistently bypassed the promotions tab. By utilizing predictive analytics, I helped brands identify their most loyal "VIP" customers and created automated loyalty flows that increased repeat purchase rates by 25%. My work required constant A/B testing of subject lines, CTA button placements, and email layout structures to maximize click-through rates. I also managed the integration of SMS marketing within the email lifecycle, creating a cohesive omni-channel experience for mobile-first shoppers. This position allowed me to master the technical nuances of the Shopify-Klaviyo sync, ensuring that every data point—from "Product Viewed" to "Order Fulfilled"—was captured and utilized for maximum marketing impact.

Retention Marketing Lead

Mailchimp • Full-time

Sep 2021 - Jan 2023 • 1 yr 4 mos

Working at Mailchimp, I focused on the "Customer Journey" aspect of email marketing, helping brands build long-term relationships with their audience. My primary focus was on the "Post-Purchase" phase of the eCommerce lifecycle. I designed and implemented automated flows that encouraged product reviews, shared user-generated content, and offered strategic upsells based on the customer’s previous purchases. One of my proudest achievements was the creation of a "Replenishment Flow" for consumable goods brands, which resulted in a 30% boost in recurring revenue for those stores. I specialized in template design, ensuring that every email was not only visually stunning but also fully responsive across all email clients and mobile devices. I mastered the art of "Email Copywriting," developing a brand-voice guide that helped clients communicate more effectively with their specific target demographics. I also led a project to improve the integration between eCommerce platforms and Mailchimp, focusing on data mapping and custom event triggers. My analytical approach included running monthly heat-map reports to see where users were clicking within emails, leading to a total redesign of the standard CTA structure which increased click rates by 18%. I managed a team of junior designers and copywriters, ensuring that every campaign met the highest standards of quality and performance. By focusing on "Value-First" content, I helped brands transition from purely promotional sending to a community-building approach, which significantly lowered the customer churn rate. This experience taught me the importance of brand consistency and the psychological triggers that drive consumers to click and buy.

Marketing Automation Specialist

HubSpot • Full-time

Sep 2021 - Oct 2022 • 1 yr 1 mo

At HubSpot, I specialized in the technical setup and strategic execution of CRM-driven email marketing campaigns. My role was centered on bridging the gap between lead generation and sales conversion through sophisticated automation. I developed complex "Lead Nurturing" workflows that moved prospects through the sales funnel using behavior-based triggers. A key achievement during my tenure was the optimization of the "Welcome Series" for various eCommerce clients, which resulted in a 50% increase in initial engagement rates. I was responsible for advanced list segmentation, creating dynamic lists based on user behavior, purchase history, and engagement levels. This allowed for highly targeted campaigns that reduced total unsubscribe rates by 22% while increasing the overall Return on Ad Spend (ROAS) for integrated paid campaigns. I conducted deep-dive audits into email deliverability, resolving issues related to SPF, DKIM, and DMARC records for high-profile clients to ensure 100% inbox placement. I also collaborated with the product team to beta-test new automation features, providing feedback that shaped the current state of marketing workflows. My work involved creating detailed reporting dashboards that tracked key performance indicators such as Revenue Per Recipient (RPR) and Customer Lifetime Value (CLV). By implementing automated "Re-engagement" flows for dormant subscribers, I successfully reactivated 15% of inactive leads for our partners. This role solidified my expertise in data management and provided me with a scientific approach to email marketing that I now apply to every Klaviyo project I undertake for Shopify merchants.