
leonrdo luise
product design
Skills

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Work experience
Peptide eCommerce Website Developer
Freelance Web Designer
Aug 2026 - Aug 2026 • 0 mos
A particularly interesting website development challenge involved a specialized online product catalog where customers needed to locate products easily and access clear technical information. The original website structure made it difficult to manage product categories, update information consistently, and maintain a smooth mobile browsing experience. The challenge was to improve the website's functionality without losing important product content. I started by reviewing the site's navigation, product organization, page layouts, and WooCommerce configuration. I then worked on a cleaner product structure, improved mobile responsiveness, consistent product page formatting, and better content organization. I also reviewed technical SEO elements such as page titles, URL structure, internal links, and product metadata to support search engine accessibility. The project reinforced my belief that a successful eCommerce website must do more than look professional. It should also be easy to manage, technically reliable, and convenient for visitors.
WordPress Website Migration Specialist
Freelance
Jul 2026 - Jul 2026 • 0 mos
One of the biggest challenges I encountered during a website migration project was transferring an established eCommerce store from Wix to WordPress without affecting its existing product information, website structure, or search engine visibility. The client was concerned about broken product links, missing images, lost SEO metadata, and disruptions to customer access. I approached the project by auditing the existing website, mapping important URLs, and preparing a structured migration plan. I transferred the product catalog into WooCommerce, checked product descriptions, categories, images, and variations, and configured 301 redirects for URLs that needed to change. I also tested navigation, responsive layouts, and essential website functions before launch. This experience strengthened my approach to website migration: protect important data, test thoroughly, communicate clearly, and prioritize a smooth transition.