Al Amin

Growth & Marketing Lead

AL BARAKA • Part-time

May 2025 - Present • 1 yr 6 mos

I run all marketing and digital growth for a halal restaurant group in Barcelona, now two branches with a third opening. When I started, the business was turning over around €500 a day, had no website, a dormant Google Ads account and a kitchen sending Indian rice and curry dishes out in 25+ minutes. My first recommendation wasn't a campaign — it was repositioning the menu around fast food (halal burgers, French tacos, shawarma, tapas) built for ~10-minute tickets, so the kitchen could actually absorb demand. Since then I've built and managed the whole growth system: two generations of website (including the restaurant's own commission-free delivery ordering), SEO and local SEO for both branches, Google Business Profile management, Google Ads split by branch and language, Uber Eats and Glovo listing optimisation, social campaigns, plus menu and print design. Results: average daily sales from €500 to €3,000+; 33,755 tracked customer actions at €0.28 each on €10,623 of invoiced ad spend; Uber Eats up 140% in items sold, 81% in orders and 33% in average order value year on year; branded search from effectively zero to thousands of monthly searches. A second branch opened on the back of the demand data and averages €800/day from its first month, and the team has hired four extra staff to cope with volume.

Digital Marketing & AI Automation Consultant

askalamin.com • Self-employed

Mar 2025 - Present • 1 yr 8 mos

I help small and mid-sized businesses grow with conversion-focused websites, paid search, marketing automation and custom AI agents. Most of my work is hands-on and ongoing rather than project-and-leave: I take responsibility for the numbers — leads, orders, revenue — not just the deliverable. What I do day to day: • Websites built to convert, from fast landing pages to custom builds with their own ordering or booking flows • Google Ads strategy, build and daily optimisation, measured on cost per real customer action • SEO, local SEO and AEO so brands surface in Google and in AI assistants • Marketing automation: CRM workflows, lead scoring, email, SMS and WhatsApp sequences • Custom AI agents that qualify leads, answer customers and run internal workflows I work with clients across Europe and beyond, and I'm certified by Google and Meta. My deepest specialism is hospitality — restaurants and food brands, where the margin is thin and the marketing has to pay for itself in weeks, not quarters.