
Wilsonleviel
Performance Marketer 5 Years Scaling Brands with Paid Ads
Skills

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Portfolio
Work experience
Ads & Media Specialist
JOY GROUP 橘宜集团 • Full-time
Feb 2025 - Present • 1 yr 5 mos
-Managed transactional ad campaigns on Shopee, Lazada, and Meta CPAS with a focus on optimizing ROAS through strategic budget allocation and daily performance tuning. -Plan end-to-end branding ads campaigns on Meta, Google, and TikTok, including media planning, audience targeting, and creative coordination. -Executed data-driven ad optimizations to ensure efficient budget usage and strong campaign delivery across platforms. -Collaborated with cross-functional teams to align ad performance with broader marketing and sales goals. -Continuously analyzed performance data to refine strategy, scale high-performing campaigns, and identify new growth opportunities.
Digital Ads Specialist
AVO Innovation & Technology • Full-time
May 2022 - Feb 2025 • 2 yrs 9 mos
Digital Ads of Avoskin Job Description: - Running Digital Ads, A/B Testing Campaign - Creating Campaign Monthly Strategy & Budget - Creating Ads Design Brief & Strategy - Weekly & Monthly Presentation Key Findings of Campaigns. - Keyword Searching, Bidding, Re-targeting, Optimizing Ads - Attend Monthly Meetings with Facebook & Google Representative.