
liam
Press Release Writer and PR Distribution Specialist
Skills

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Work experience
Senior Press Release Writer and PR Specialist
ContentWriters • Freelance
Jan 2022 - Present • 4 yrs 4 mos
Delivered high-quality press releases for startups, businesses, and online brands, helping clients increase visibility, build credibility, and drive engagement. Successfully wrote and structured press releases for product launches, company announcements, brand promotions, and event coverage. Maintained strong attention to detail, ensuring all content met professional PR standards and was distribution-ready. Consistently focused on clear messaging, audience targeting, and SEO optimization to improve reach and engagement. Collaborated closely with clients to understand their goals and brand voice, creating customized press releases that aligned with marketing strategies. Leveraged media research and industry trends to secure media coverage and enhance brand recognition. Provided timely revisions and strategic recommendations to maximize impact and measurable results. Demonstrated expertise in digital PR tools, media outreach, and content distribution to amplify brand stories across online and traditional channels.