Liam park

Digital/Social Media Marketing

Upwork • Freelance

Apr 2025 - Mar 2026 • 11 mos

I worked as a results-driven Digital Marketing and Lead Generation Specialist for a travel agency, where I developed and executed high-converting marketing strategies to attract, engage, and convert potential travelers into paying customers. My role focused on promoting services such as flight bookings, hotel reservations, vacation packages, and airport transfers, with the goal of increasing inquiries and driving consistent bookings. I planned and managed targeted Facebook and Instagram advertising campaigns, reaching audiences based on travel interests, location, and behavior. By combining data-driven targeting with compelling ad creatives, I successfully generated high-quality leads for both individual and corporate travel needs. I also designed and optimized lead generation funnels, including landing pages and lead capture forms, ensuring a seamless user experience that improved conversion rates. In addition, I implemented email marketing campaigns and automation sequences to nurture leads, follow up with prospects, and turn inquiries into confirmed bookings. A key part of my role included generating qualified leads for chauffeur services and airport transfers, helping the agency expand its transportation service segment. I continuously monitored campaign performance, analyzed key metrics, and optimized strategies to improve ROI and overall marketing effectiveness. Through strategic planning and execution, I contributed to increased lead flow, improved customer engagement, and steady business growth for the agency.