Liliana

Freelance Book Marketing Researcher

Fiverr • Freelance

Jun 2023 - Present • 2 yrs 11 mos

I have been independently researching and developing book marketing strategies with a focus on BookTok promotion, reader audience behaviour, and genre-specific visibility tactics. My work involves studying how books gain traction on TikTok and other social platforms, analysing what content formats drive the most reader engagement, and identifying the audience segments most likely to connect with specific genres and titles. Through consistent self-directed research, I have developed a strong understanding of how the BookTok community operates, including trending content styles, viral promotion patterns, hashtag strategies, and the role of reader identity in purchasing decisions. I apply this knowledge to create customised marketing strategies that are grounded in real community behaviour rather than generic advice. Beyond BookTok, my research extends into broader book marketing practices including author branding, launch planning, competitor title analysis, and long-term audience building across platforms such as Instagram, Goodreads, and TikTok. I study what distinguishes successful indie author campaigns from those that fail to gain traction, and I translate those findings into clear, actionable recommendations. I also bring strong administrative and organisational skills to every project. My work involves data collection, structured research reporting, Excel-based organisation of findings, and professional written communication, ensuring that every deliverable I produce is not only strategic but also clearly presented and easy to act on. Working independently has taught me discipline, self-motivation, and the ability to manage multiple research tasks simultaneously while maintaining accuracy and meeting deadlines. I take pride in delivering work that is thorough, honest, and genuinely useful to the authors and publishers I support.