I will create conversion focused beauty and skincare ugc ads

L
lilymaywilson
L
lilymaywilson
Lily Wilson

About this gig

Your product does not need another generic UGC video.


It needs content that gives the viewer a reason to stop, understand the value, trust the product and take action.


I create beauty UGC, skincare UGC, product demos and UGC ads with a strategy-first approach. I don't simply hold your product and talk about it. I build the creative around the problem your customer has and position your product as the solution.


My process can include:

  • Scroll-stopping hooks that create curiosity
  • Problem-to-solution storytelling
  • Natural product demonstrations
  • Benefits explained in customer-friendly language
  • Objection handling that reduces hesitation
  • Lifestyle shots that make the product feel real
  • Authentic creator delivery that doesn't feel overly scripted
  • Clear CTAs designed around the campaign goal


Whether you're launching a skincare product, makeup, haircare, beauty product or lifestyle brand, I can create content designed for TikTok, Instagram Reels, paid social ads and ecommerce campaigns.


I'll help shape the creative around what your customer needs to see before buying.


Don't just create content. Create a reason to convert.

UGC paid content disclosure

I understand that by acquiring UGC services, I must abide by any and all disclaimer rules required by applicable laws and by the platform(s) where this content will be posted.

Get to know Lily Wilson

Lily Wilson

Beauty UGC Strategist, Ads and Conversion Content

  • FromUnited Kingdom
  • Member sinceOct 2026
  • Avg. response time4 hours
  • Languages

    English
I create strategic UGC that helps beauty and lifestyle brands turn attention into action. Instead of simply showcasing your product, I build content around the customer journey, from stopping the scroll and communicating the value to demonstrating the product, addressing objections and driving the next step. My approach combines natural creator-style storytelling with conversion-focused hooks, product positioning and authentic demonstrations designed for paid ads, organic social and ecommerce.