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lindagoff112

Linda Goff

@lindagoff112

EMAIL MARKETING EXPERT

United Kingdom
English, French, German
About me
Hello, I am an email marketing automation specialist helping businesses improve customer engagement and increase conversions using Drip and Mautic. I set up Drip email campaigns, customer segmentation, tagging, automation workflows, eCommerce email marketing, and Mautic workflows, email sequences, and campaign automation. I also fix cron jobs, email delivery issues, and campaign errors. I deliver reliable, tailored solutions that save time, automate processes, and help businesses grow. Contact me now to get started.... Read more

Skills

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lindagoff112
Linda Goff
Offline • 

See my services

Email Platform Support
I will setup mautic automation mautic workflow mautic email sequence
Email Platform Support
I will fix mautic cron issue mautic campaign mautic email sending

Portfolio

Work experience

Upwork

Email automation

Upwork • Freelance

Apr 2026 - Present4 mos

This email automation project was completed by Linda goff for a growing online business looking to improve customer communication and increase conversions through automated email workflows. The client was manually sending emails with low engagement and inconsistent follow-ups, leading to missed sales opportunities and poor customer retention. I was tasked with designing and implementing a fully automated email system to streamline communication, nurture leads, and improve conversions. After analyzing the customer journey and existing email setup, I identified gaps in follow-up sequences, lack of segmentation, and weak onboarding flows affecting performance. What I Did: • Designed and set up automated email workflows (welcome, nurture, and follow-up sequences) • Created audience segmentation based on user behavior and engagement • Implemented automated triggers for different customer actions • Optimized email copy, structure, and sending timing • Built lead nurturing flows to guide subscribers toward conversion • Tested and improved deliverability across all sequences Results: • Higher engagement across automated email sequences • Improved conversion rates from leads to customers • Reduced manual emailing workload by over 70% • More consistent and timely customer follow-ups • Improved customer retention through structured automation Outcome: The client now operates a fully automated email system that runs in the background, consistently nurturing leads, improving engagement, and driving conversions with minimal manual effort.