Lindy Steyn

Content Writer, Copywriter, Recipe Developer

Freelancing Career • Freelance

May 2020 - Present • 6 yrs 2 mos

Since 2020, I have worked as a freelance writer specializing in recipe development, food writing, blog content, copywriting, and travel writing. My work spans a wide range of formats, including SEO blog articles, website content, recipe creation, brand copy, and long-form editorial pieces. The majority of my work has been in a ghostwriting capacity. In recipe development and food writing, I draw on my culinary background to create accurate, engaging, and well-structured content. This includes developing and adapting recipes, writing clear step-by-step instructions, and producing food-focused content that is both practical and appealing to a broad audience. As a blog and copywriter, I have produced SEO-optimized articles across lifestyle, food, travel, and expat-related topics. My focus is always on clarity, readability, and audience engagement, ensuring that content is not only well-written but also purposeful and aligned with client goals. In travel writing, I create descriptive, experience-driven content that balances storytelling with practical information, making destinations and experiences accessible and engaging for readers. Across all writing formats, I place strong emphasis on structure, tone, and attention to detail. My goal is to deliver content that is polished, easy to read, and tailored to each client’s voice, whether for brands, blogs, or editorial platforms.

Clinic, Shelter, & International Training Center Manager at WVS Cambodia

Consulting • Full-time

Jan 2024 - May 2026 • 2 yrs 4 mos

As Clinic and Shelter Manager for WVS Cambodia (World Veterinary Service Cambodia), I was responsible for overseeing operations across clinic, shelter, and community outreach programmes within a fast-paced animal welfare organisation in a third-world country. A significant part of my role involved communication and content-driven work, including managing high-volume enquiry systems, drafting professional responses, and handling sensitive adoption, surrender, and public communication cases. I also developed structured internal documentation and SOPs, tracking systems, and reporting frameworks to ensure clarity, consistency, and accurate data across departments. In addition to operational oversight, I led community education and outreach initiatives, producing and coordinating materials focused on responsible pet ownership, animal welfare, and public health principles under the One Health framework. This required translating complex information into clear, accessible messaging for diverse audiences. I also contributed to programme development, including designing pre-sheltering systems, coordinating adoption and foster processes, and supporting data-driven decision-making through performance tracking and analysis. Throughout this role, I worked closely with multidisciplinary, multi-cultural teams, ensuring alignment, clear communication, and consistent execution across clinical, shelter, and outreach operations. This experience strengthened my ability to write clearly, structure information effectively, and communicate with purpose, skills that directly translate into my work as a professional content writer.

Food Stylist, Production Coordinator for Reality Television Cooking Competitions

Freelancing Career • Freelance

Dec 2020 - May 2022 • 1 yr 5 mos

I worked extensively in food styling and food production coordination for reality television cooking competitions, collaborating with production companies including McCloud Media and Media24. In this role, I contributed to multiple televised cooking formats over several seasons, including Laat die Potte Prut (4 seasons), House of Chefs (1 season), Aansit (2 seasons), Laat die Potte Prut Kampioene (2 seasons), and Sjefhuis (3 seasons). My responsibilities included food styling for on-camera presentation, ingredient and prop sourcing, kitchen and shoot coordination, managing contestants (chefs and cooks) and supporting production workflows to ensure consistency and visual quality across filming. Working in fast-paced television environments required strong attention to detail, adaptability, and the ability to execute under strict time constraints while maintaining high presentation standards. I also worked closely with producers, chefs, and crew to ensure that recipes translated clearly on screen and aligned with the creative direction of each show. This experience strengthened my ability to communicate food processes clearly, structure information for visual and instructional formats, and deliver content that performs effectively across media platforms.