
Lipi Khatun
Web Analytics and Conversion Tracking Specialist
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Work experience
Web Analytics & Tracking Specialist
Digital Agency • Full-time
Jan 2025 - Present • 1 yr 6 mos
I worked with this company to set up web analytics and improve conversion tracking for better marketing performance. My job was to set up many type of ads tracking including , Meta Pixel, Google Ads conversion tracking, ecommerce tracking, fix broken or missing events, solve duplicate tracking issues, and help businesses collect accurate tracking data. Google Analytics 4 (GA4) setup and configuration Google Tag Manager (GTM) implementation Ecommerce and lead event tracking Google Ads Conversion Tracking Meta Pixel and Conversions API (CAPI) setup Fixing broken, missing, and duplicate tracking issues Testing and debugging tracking using GTM Preview and GA4 Debug View