
Lipia
Professional Graphic Designer and Strategic Digital Marketer Brand Building Spec
Skills

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Portfolio
Work experience
Owner
RAWNA • Self-employed
Jun 2023 - Present • 3 yrs 4 mos
E-Commerce Marketing & Store Management ExperienceClient / Project: RAWNA (rawna.it) – Italian Handcrafted Jewelry Brand E-Commerce Strategy & Management: Successfully supported and managed promotional campaigns for an Italian luxury handcrafted jewelry store.Social Media & Ads Campaign: Executed targeted Facebook and Instagram ad campaigns to reach high-intent fashion and accessory buyers across European markets.Content & Visual Marketing: Designed eye-catching promotional banners, product graphics, and social media content tailored to highlight Mediterranean aesthetics and luxury brand identity.Conversion Optimization: Optimized product descriptions, pricing strategy, and website user experience (UX) to enhance conversion rates and customer trust. Successfully managed digital marketing, graphics, and e-commerce store operations for RAWNA (rawna.it), a premium Italian handcrafted jewelry brand, driving brand awareness and sales growth across target markets.