Lisa Gilroy

Senior Squarespace Web Designer & Brand Optimization Specialist

Gorillaz • Freelance

Apr 2023 - Sep 2025 • 2 yrs 5 mos

At Visionary Digital Agency, I specialize in creating premium, conversion focused websites using Squarespace for entrepreneurs, small businesses, coaches, service providers, creatives, and growing brands. My role involves helping clients establish a powerful online presence through strategic website design, SEO optimization, branding, and user experience improvements. I manage the complete website development process from concept to launch. This includes planning website structures, designing custom layouts, creating visually engaging pages, optimizing navigation, and ensuring every website reflects the client’s brand identity and business goals. I focus on building websites that are not only visually attractive but also functional, fast, mobile friendly, and designed to convert visitors into paying customers. Main Responsibilities: Custom Squarespace website design and development Website redesign and performance optimization Mobile responsiveness and speed improvements SEO setup and keyword optimization Landing page and sales funnel design E-commerce store development Portfolio and personal brand websites Blog setup and content structuring Domain connection and website migration CSS customization and advanced styling Email marketing and newsletter integration Booking and appointment system setup Contact forms and lead capture systems Analytics and conversion tracking Website maintenance and troubleshooting Achievements and Impact: Successfully designed and optimized websites for clients across multiple industries Improved client conversion rates through strategic landing page design Increased organic traffic and visibility using SEO best practices Enhanced user experience and navigation for higher engagement. By combining creativity, branding strategy, SEO expertise, and technical customization, I help Visionary Digital Agency deliver high-performing Squarespace websites that drive traffic, increase engagement, and help businesses grow successfully online.

Squarespace Website Designer & SEO Specialist

Ineffable Interiors • Freelance

Dec 2021 - Jun 2024 • 2 yrs 6 mos

At Elevate Web Solutions, I help businesses, entrepreneurs, coaches, startups, personal brands, and e-commerce companies build modern, high converting websites using Squarespace. My role focuses on designing visually appealing, mobile-responsive, and SEO optimized websites that help clients strengthen their online presence, attract customers, and increase conversions. I work closely with clients to understand their business goals, brand identity, and target audience, then transform their ideas into professional websites that combine clean design, functionality, and user experience. I create custom website layouts, landing pages, online stores, portfolios, booking systems, blogs, and membership websites tailored to each client’s needs. What I Do: Custom Squarespace website design Squarespace website redesign and customization Mobile-responsive website development SEO setup and optimization Landing page creation E-commerce store setup Blog and portfolio design Domain connection and SSL configuration Contact forms and newsletter integration Scheduling and booking system setup Website speed optimization CSS customization and styling Website maintenance and bug fixes Membership and course website setup Email marketing integrations Analytics and tracking setup Results Clients Can Expect: Professional and modern website design Improved search engine visibility Better mobile responsiveness and speed Higher customer engagement and conversions Organized and easy-to-manage website systems Stronger online branding and credibility. Using my expertise in Squarespace design, SEO, branding, and automation, I help Elevate Web Solutions deliver high-quality websites that help businesses grow, attract more customers, and establish a strong digital presence.