Yanyan

Marketing Consultant

Independent Reserve • Part-time

Mar 2025 - Present • 1 yr 5 mos

Work with a China-based SaaS/POS technology company supporting international market expansion. Conduct market and competitor research, identify potential clients and local partners, evaluate market-entry opportunities, and support B2B business development. My work combines desk research with direct market validation, including partner outreach, customer communication, localization research, and commercial opportunity assessment.

Co-founder & Project Consultant

Self Employed • Freelance

Apr 2025 - Jul 2026 • 1 yr 3 mos

Co-founded a China-based sustainability technology consultancy providing AI-driven waste management, circular economy, and ESG solutions for corporate clients. Led market research, client needs analysis, solution design, proposal development, and project coordination. Worked on nationwide sustainability programs covering 200+ retail stores and distribution facilities across China. My work connected research with real-world implementation, including local service networks, operational requirements, environmental data, and scalable sustainability solutions.

Pre-sales Solution Specialist / Project Coordinator

Independent Reserve • Full-time

Jul 2021 - Feb 2025 • 3 yrs 7 mos

Worked for a digital technology subsidiary of New Hope Group, supporting digital transformation projects for enterprises and government-related clients in China. Conducted market, industry, policy, and feasibility research for B2B and B2G projects. Prepared 12+ feasibility studies, business proposals, and customized solutions covering market demand, local policies, competitive landscape, implementation requirements, and commercial viability. Coordinated with corporate clients, government stakeholders, technology teams, suppliers, and external partners from early-stage research through project implementation.